Don’t ask too much or too little for your business

This is your largest single investment. Your hope is to receive the highest price possible. We understand. Placing an unrealistic price tag on your business, despite your temptation, will lead to absolute frustration and a dead end road for you. Potential buyers will be comparing your business to others – and if your business makes no financial sense, they will “pass you by.”

Often owners feel they need a “lot of negotiating room.” This is NOT necessary. The astute potential buyer will immediately recognize the value being correct, and may likely assume if they don’t jump on this quickly, someone else will. Another common feeling is “we can always come down in price, but we cannot go up.” Although this sounds very logical, with an unrealistic price tag you could be missing many potential qualified and cash buyers even viewing your business. Another potential negative could be the possibility of becoming “market stale” and having potential buyers wondering “Why has this business been for sale so long?”